Knowledge Management—collection, discovery, building and sharing

<a href = "http://www.intranetstoday.com/Articles/?ArticleID=5845>Intranet Social Bookmarking: Playing Tag Behind the Firewall</a>

 

Want to

• Collect yours experience and the institutional knowledge in one place? Democratizing knowledge creation Wikis, blogging, videos(YouTube, Google videos)

• Share your knowledge with your colleagues? Why Web 2.0 Matters to your Business - Knowledge Sharing—blogs, videos, tutorials, podcasts, RSS feeds

• Organize your knowledge? Social book marking—allow users to tag and organize data. Example: Delicious

• Provide tools for easy discovery of knowledge, so that information is easily accessible and not buried in long emails? Web 2.0: Knowledge Discovery

 

 

 

 

 

Communication

http://www.crisscrossed.net/2007/05/31/sun-blogging-turns-communication-upside-dow

 

• Improve horizontal communication between team and project members, and external members?

• Communicating effectively with clients to provide information?

• Communicate with clients for product development and enhance customer relations?

• Connect people inside and outside the organization?

• Reduce emails which get buried and lost, and improve transparency of information?

• Allow users to communicate with each other and share information?—Amazon, Facebook, blogs, YouTube, Flickr, Picasa web etc.

• Press release –increase impact with links to Facebook, Digg, Del.ocio.us—Calvin college?

Morgan Stanley—turning email communities into social groups—wikis and blogs

Morgan Stanley, Pfizer turning to corporate Web 2.0 tools

 

• Send regular updates to inform major stakeholders about major projects or routine news.-- Blogs

• syndicate information –push out a high volume of information in a short period of time to multiple users simultaneously—RSS feeds

• Alternate ways of pushing out information—Podcasts, vodcasts, Youtube, Picasa web, Flickr etc.

• replace the traditional, hard-to-scan print version with videos http://www.pitzer.edu/multimedia/mediapraxisme.html

• Blog topics to keep everyone up to date, from future and current students to faculty, staff, and media. Blog's aren't just for personal stories any more.

http://www.scu.edu/law/blog/index.html

• Press releases in blog format to highlight new news and easy archive searches. Visit http://sago-news.tamu.edu/releases/ Texas A&M University System

 

 

 

Improve efficiency and productivity

Want to

• enrich user experience—can contribute and access information—wikis, blogs

• Access information anytime, anywhere using platform independent applications—silverlight, google apps.

• Allow workers to create their own familiar tools using Mashups

• Reduce time looking for documents attached to emails.

• Capture knowledge captured in real time

• Provide tools that are easy to use—not much training required

• Allow and encourage collaboration

 

Advertising/Marketing

 

Want to

 

• Allow customer contact—facebook, my space, blogs, RSS feeds, facebook, YouTube

• Alumni relations and donors

• From small to big engagement - big players are entering the web2fordev field

 

• Experience increased revenues and growth?

• Take advantage of web based economies of scale for advertising?

• Use customers for marketing and support?

• Take advantage of viral marketing techniques –generate interest and disseminate widely very rapidly—video, audio, RSS, blogs?

• Use contact lists to push large volumes of information instantly?

• Reach patrons in their space?

 

Examples

• Regis University Online MBA--See an entry page optimized for search engine marketing, from the essential page title tag through the headings and primary content when you visit

http://www.mbaregis.com/

• Connecticut College-- 13 faculty and student stories prominently displayed throughout the website create high marketing impact for text-only content.

Read the stories at http://www.conncoll.edu/

• Calvin College--Web 2.0 increases the impact of press releases with links to Facebook, Digg, and Del.ocio.us and more.

http://www.calvin.edu/news/releases/2006-07/sushi-theatre.htm

• Longwood University--Blogs, videos, podcasts and more student created features combine for high impact reality marketing at "Longwood Live."

http://www.whylongwood.com/longwoodlive/

• Ohio University

Continuing education gets a "Second Life" in 3-D in a new venture at

http://www.blog4learning.com/2007/01/ohio_university_without_bounda_1.html

• Butler University--Student vodcasts focus on the first semester in the College of Business Administration... and are posted on YouTube for extra impact.

Visit http://www.butler.edu/vodcast

• University of Minnesota -- Integrated ad campaign... TV, print, radio, online, campus sidewalks. Read the rationale and see and listen to the ads for the Driven to Discover campaign at http://www.brand.umn.edu/discover/howItUnfolds/index.php

• GM to Business: Embrace Blogs http://www.technosight.com/gm-to-business-embrace-blogs/

 

Branding

 

Want to

 

• Make a powerful branding statement about your organization using web 2.0 tools?

• Repeat and reinforce information about the institution to your viewers?

• Want to engage users while informing them about your mission and services?

• Want to reach users in their space at the time of their choice?

 

Examples

• Smith College

Easy to scan key branding statement tells admissions visitors "How Smith Feels" to differentiate the college in just a few seconds.

http://www.smith.edu/about_howsmithfeels.php

• Virginia Tech University

a YouTube contest to create VTU stories and spread "Invent the Future" brand identity. See this new twist on shaping user-generated content at http://www.vt.edu/contests/youtube

• Fordham University-- 12 easy to scan video topics help build the Fordham brand identity. http://www.fordham.edu/Media/discover/Meet.shtml

• Ball State University-- Student videos introduce the key academic learning feature that helps shape the Ball State brand of "Education Redefined" for future students and their parents. http://www.bsu.edu/portfolio/0612/

• University of Connecticut-- A powerful "can't miss" branding statement on the front page of the website is repeated and reinforced at the first admission page at http://www.uconn.edu/

• University of Baltimore -- Follow Natalie through 8 30-second videos on life as a UB student as part of an innovative branding campaign integrating TV, web, billboards and more. See how well it works at http://www.knowledgethatworksub.com/

 

Recruiting Students

 

Want to

• Increase student enrollment using web 2.0 technologies?

• Reach out to students in their space and time of their choice?

• Using different methods that are used by students?

• Making it easy and fun to find information?

• Providing easy navigation and discovery tools?

• Making information discovery fun, relevant and interactive?

 

Examples:

 

• Faculty blogs as part of the student recruitment communication mix at

http://admissions.nebrwesleyan.edu/academics/professor-blogs.php

• Colgate University-- Video success stories from 9 Class of 2006 alumni for potential new students. www.colgate.edu/DesktopDefault1.aspx?tabid=2386

• The University Western Ontario

106 faculty, student, staff, and alumni blogs presented on a single high impact page at http://communications.uwo.ca/weblogs/directory.htm#alumni

• North Dakota State University -- Great example of website interactivity as 30 students say “Ask Me” about NDSU. Pick your favorite by major or home town.

www.ndsu.nodak.edu/askme/

• George Mason University

Gunston, the university mascot, introduced humorous videos with the serious intent of generating online inquiries for the admissions office.

http://www.masonmetro.com/gunstonfiles.cfm

• Clark University

Faculty connects with potential students in visual podcast stories "Their Other Life" outside the classroom. Hear the 6 stories at

http://www.clarku.edu/clarkvoices/

• Instant messaging—Gustavus Adolphus College Instant Messaging as part of the admissions communication mix is presented with an easy-to-scan clarity that's missing from most other IM efforts. http://admission.gustavus.edu/admissions/connect/im.asp

• University Western Ontario 106 faculty, student, staff, and alumni blogs presented on a single high impact page at http://communications.uwo.ca/weblogs/directory.htm#alumni

• University of Richmond -- Innovative use of student videos to answer "Frequently Asked Questions" is just one feature of an "Experience Richmond" collection of Web 2.0 elements.

See the collection at http://www.richmond.edu/prospective/faq/

• MIT--Blogs from students and staff dominate the first admissions page as Web 2.0 continues to change the future face of college and university websites. http://www.mitadmissions.org/

• Boston University

Student and faculty story telling videos, right from the front page.

See the videos at http://www.bu.edu/

• University of Manitoba-- MySpace adapted for a university website mixes talk of romance, biology, study skills, baking a pie and more at the Virtual Learning Commons. Web 2.0 goes to college at https://www.umanitoba.ca/virtuallearningcommons/

• Carnegie Mellon University-- Videos, blog, and podcasts help convert web visitors inspired by a traditional ad campaign for the Tepper School's MBA program at http://www.mbarealitycheck.com/default.aspx?id=144000

• Mount Holyoke College -- Visit for a great campus tour experience, using the interactive power of the Internet to put the visitor in charge.

www.mtholyoke.edu/cic/tour/

• Houghton College-- Houghton College integrates blogs, podcasts, and photos — “next generation” blogs.

www.houghton.edu/admission/

• YouTube promotional videos—

o University of Toronto Rotman School of Management -- Watch an engaging YouTube promotional video featuring students, alumni, and faculty at http://www.youtube.com/watch?v=KSdtyaDW1W0&mode=related&search=

o UC Berkeley

Integrate your official admissions website with YouTube after you see how Berkeley uses 20 "CalTube" videos to show the benefits of its academic programs and San Francisco environment. Make the connection at http://students.berkeley.edu/myberkeley/showcaltube.asp?autoplay=life

o Case Western Reserve University

Second Life joints the online student recruitment communications mix at http://admission.case.edu/secondlife.asp

o (Virtual fairs—staff and students interact via digital characters ) Pennsylvania State University, Oxford University (England); University of Kentucky, Vassar College

 

 

Academic Student Services

 

Want to

 

• Make it easy for students to find and view academic programs easily?

• Provide a way for them to get instant synchronous feedback?

• Make the process of gathering information fun?

• Use audio and video to provide information?

• Allow interactive means of acquiring information (virtual advisor)?

• Provide emails options with features that are used and appreciated by students?

• Provide access to institutional resources, including library resources using web 2.0 tools?

 

 

• Dickinson College --From an easy to scan list of academic programs, visitors create a "Custom Academic Viewbook" with info about each program listed on a single web page. http://www.dickinson.edu/academics/pgmvb.html

• Gustavus Adolphus College

Instant Messaging as part of the admissions communication mix is presented with an easy-to-scan clarity that's missing from most other IM efforts.

http://admission.gustavus.edu/admissions/connect/im.asp

• Emerson College-- A "can't miss" display of academic programs at the admissions page. See the graduate programs at http://admission.emerson.edu/graduate/

• Carnegie Mellon University--Abby and Jenny, admissions robots, answer your questions when they can and ask you to call admissions when they can't. See the "Synthetic Interviewers" in action at http://my.cmu.edu/site/admission/menuitem.e5fc30afd07833c019300710d4a02008/

• Buffalo State College -- Get more people to “Interact” at your website. Put podcasts, message board, blogs and more in one convenient location. And label it, “Interact." www.buffalostate.edu/admissions/interact.xml

• Outsourcing Email -- http://chronicle.com/wiredcampus/article/2334/an-argument-for-e-mail-outsourcing

• Virtual admission advisors that give accurate answers to question are rare. For an example that shows attention to keywords and content, ask a question at http://sunysb.askadmissions.net/sunysb/aeresults.aspx

 

Alumni Relations/donations

 

• University of Chicago--Putting an alumni magazine online so that people will read it can't be done in PDF format. For a best practice example of how to create content for the online world, visit http://magazine.uchicago.edu/

• Hendrix College -- Audio and print stories highlight alumni outcomes right from the admissions page. http://www.hendrix.edu/admission/admission.aspx?id=91

• Skidmore College -- Use Internet interactivity to engage alumni at your website.

www.skidmore.edu/alumni/sbn/

 

Innovation and product/service development

Innovative ideas come from customers and users—rather than R&D—community forums

Involving customers in product development will enhance services

Intel turns to Web 2.0 to get development tips from users

 

 

 

Do you have time for...

• Finding and keeping up with relevant information?

• Organizing the information you need?

• Find the documents and emails quickly when you need them?

• Sharing information with others by searching through your bookmarks and emails for links

• Surf the Internet everyday to stay on top of new developments in the area of your interest?

 

Relevancy—emails, websites all are being pushed at you. You can choose and organize what you need or relevant

RSS feeds and delicious

Find your documents and emails quickly through tagging?

 

 

Professional networking (LinkedIn ) (Facebook )(MySpace )( Ning )

http://www.fastcompany.com/magazine/115/next-who-you-know.html

 

Do you feel a need for.....

 

• Connectedness with your colleagues?

• Share information, ideas and views and stay current?

• Collaborative online publishing?

• Group research?

• Provide and get references from your colleagues?

 

Education or Teaching (www.wetpaint.com)

http://www.sys-con.com/read/455077.htm

http://www.readwriteweb.com/archives/e-learning_20.php

http://www.educause.edu/apps/er/erm06/erm0621.asp

http://www.educause.edu/pub/er/erm04/erm0450.asp?bhcp=1

 

Examples: http://www.shambles.net/pages/learning/ict/web2edu/

Article by Patricia McGee ( http://www.educause.edu/apps/er/erm07/erm0751.asp )

 

Do you experience the following problems or needs?

• Technology adoption cycle related issues--hesitation, unfamiliarity, time to learn, students adopting these faster than faculty

• Lack of integrated technology tools--Different logins for different applications

• The changing expectations of students and their lack of hesitation in using new tools

• Slow Institutional responses or changes to technology

• Collaborative writing/revision ( with Google Docs http://www.google.com/educators/weeklyreader.html )

• Research and Publishing Online http://www.educause.edu/apps/er/erm06/erm0621.asp )

• http://media.www.dailyorange.com/media/storage/paper522/news/2007/10/05/News/Campus.2.0.Second.Life.Allows.Educators.To.Interact.With.Students.Through.Virtu-3014317.shtml

• Group projects for students

• Media Sharing--Flickr. Picasa Web

• Online forums for discussion

• Share lesson plans

• Distribute class presentations

• Take advantage of third party widgets like YouTube, RSS feeds, Calendars, online chat, Vizu polls, podcasts, vodcasts etc.

• Extend learning process beyond the confines of the classroom

• Share information (message boards) with students and colleagues--blogging

• Post Syllabi and supplementary reading links reading

• 24/7 access to documents

• Distance learning

• Harnessing collective intelligence

• Teaching critical & analytical thinking and encouraging passion based learning.

• For formative assessment and interactive teaching(Lisa Foggo article)

• Synchronous communication between educators and students during assigned times.

• Mashup of information ( http://www.educause.edu/apps/er/erm07/erm0740.asp)

 

All the above may be classified :( Mcgee and Diaz)

• Communicative tools

• Collaborative tools

• Documentative tools

• Generative tools

• Interactive tools

 

 

Big players getting involved in using Web 2.0 tools

http://www.pcworld.com/article/id,139451-pg,1/article.html

 

IBM, Microsoft, SAP, Morgan Stanley, etc.

 

Is Google Apps the solution?

 

Google Applications: Integrating all web 2.0 technologies in one suite

http://www.pcworld.com/article/id,136931-pg,1/article.html

 

 

 

Google Apps in the Enterprise: A Promotion-Enhancing or Career-Limiting Move for Enterprise Architects? (ECAR Bulletin)

 

Advantages

• No multiple logins

• Anywhere anytime access

• All tools are integrated to enhance classroom instruction

• Institutions are not responsible for providing maintenance of tools

• Reaching multiple communities with one key stroke

• Easy to use tools—minimal training

• Independence of platform

• Higher productivity

• File storage issues are minimized

• No bureaucratic controls on use

• Easy exchange of information

• Easy sharing of files and other multimedia

• Ease of communication

• Google apps integrate easily with other desktop software—Microsoft Excel, Word and PowerPoint

 

Discuss Google applications

 

Challenges for implementation

10 challenges for web2.0 in organizations

 

Future??

 

 

The semantic web ( http://technology.newscientist.com/channel/tech/dn12903-semantic-website-promises-to-organise-your-elife.html?feedId=online-news_rss20 )

 

 

 

GENERAL READING

 

http://www.jisc.ac.uk/media/documents/techwatch/tsw0701b.pdf

Web 2.0 Makes You More Productive

by Ken Yarmosh September 18, 2006 Posted in: Tech and Productivity

Many people get caught up in defining Web 2.0. I had breakfast with a friend yesterday and told him about TNNI conference. He said, “What’s Web 2.0? Is it software or is it an idea?” I said, “It’s an idea.”

I shared a thought on TNNI’s social network last week that highlights this philosophy:

When speaking with those who don’t “get it” [Web 2.0], it’s more important to articulate the ideas of what it is doing rather than to point to technology or even tools. Instead of stating Web 2.0 is AJAX, RSS, blogging, or even social networks, communicate that it makes the web faster (AJAX), more accessible (RSS), easier to publish to (blogging), and a better tool to connect with friends and colleagues (social networks).

The bottom line: Web 2.0 can help make you more productive doing the things you normally do online.

Why Web 2.0 Matters to your Business - Knowledge Sharing

by Ken Yarmosh April 24, 2006 Posted in: Tech and Productivity

In the case of the Web 2.0 Watermill, there are primarily four areas where technology is beginning to facilitate a vastly improved Internet: knowledge collection, knowledge discovery, knowledge building, and knowledge sharing.

- Ken Yarmosh

Why Web 2.0 Matters to your Business - The Web 2.0 Watermill

What is Web 3.0? It’s Web 2.0 with a brain

Educause '08